AU Gold Vodka: Toasting to Excellence and the Spirit of Johannesburg

In the heart of Johannesburg, a city pulsating with culture, ambition, and endless possibilities, a trailblazing duo named Lex and Dumo founded AU Vodka. This remarkable brand embodies the magic and opportunity that the “city of gold” represents, paying homage to the rich heritage and relentless spirit that flows through its vibrant streets. AU Vodka is a testament to pure black excellence, setting a gold standard in the industry.

The Distillery That Shines with Uniqueness

AU Gold Distillery, the first black-owned distillery of its time, is nestled in the heart of industrial Jozi. Here, an extraordinary and intricate production process takes place, executed with meticulous care by expert distillers. This process yields a revolutionary vodka drink that may be worth its weight in gold. Since opening its doors in early 2016, AU Gold Distillery has received widespread acclaim, with its first batch embraced by the people as a triumph.

A Journey of Evolution and Brand Development

Today, AU Vodka primarily focuses on brand development, management, and communication. Its administrative office is in the former production facility, the Au Gold Distillery, as a testament to preserving its rich history and cultural significance. AU Vodka’s mission is to infuse a touch of gold into your special moments while inspiring excellence and celebrating the art of toasting and celebration.

Fearless Go-Getters and Game Changers Embrace AU Gold

AU Gold Vodka is crafted for those who are fearless go-getters, unapologetically free, and constantly climbing the ladder of success. It is a toast to life’s golden moments, not only for those who have arrived but also for those who have the courage to begin, the commitment to persevere, and the will to succeed. AU Gold Vodka embodies the spirit of the born-free generation, empowering individuals to seize every opportunity that comes their way.

The Refinery: Home of AU Gold Distillery’s Finest Craft Vodka

At the Au Gold Distillery, affectionately known as “the refinery” to the team, AU Gold Vodka takes center stage. It is the brand’s first product offering, a premium craft vodka of unparalleled quality. The refinery itself exudes warmth, blending history, promise, heritage, and innovation into a unique experience. As a 100% black-owned distillery in Centurion, its success is undeniable. Retailers in the US market recognize the significance of carrying brands with meaningful messages, causes, and heritage. AU Gold’s story resonates deeply, making it an irresistible choice for industry professionals and consumers alike.

A Partnership Born from Love, History, and Dedication

Dumo Ndlovu, a University of Johannesburg graduate of Culinary Arts, and Lungelo Fatyela, the youngest distiller of craft vodka in South Africa, share a friendship and partnership that forms the backbone of AU Gold Vodka. Every bottle produced is infused with love, history, blood, sweat, and tears, as the team passionately endeavors to create a spirit that captures the essence of true vodka. AU Gold, derived from the compound for gold, pays tribute to Johannesburg’s rich heritage built on gold mining, offering a vodka with big, rich flavors and a smooth finish that delights the palate.

Embracing the City’s Journey and Celebrating Freedom

Dumo Ndlovu aptly states, “People came to Johannesburg in pursuit of better living and success. AU Gold Vodka represents that journey and celebrates how far the city has come.” Lungelo further adds, “Don’t be quick to quit.” In the dark days of apartheid, blacks were denied their rights as citizens of South Africa, relegated to “homelands” and treated as foreign guest laborers. But the city endured, and black entrepreneurs like Dumo and Lungelo now embody the resilience and determination that define Johannesburg.

Looking Ahead: A Bright Future of Possibilities

In the 21st century, Dumo Ndlovu and Lungelo Fatyela, two young entrepreneurs, turned their passion for distilling into a reality. Despite challenges, their vision became a tangible achievement in 2015. Their distillery pays homage to Johannesburg, cherishing the city’s history while delivering a powerful message: no matter the century, anyone can overcome obstacles and pursue their dreams. AU Gold’s fine premium craft vodka embodies the indomitable spirit of Johannesburg’s past, present, and future—a residue that history cannot erase, and a bright future that will forever be celebrated.
Au Gold Vodka, a true testament to excellence, ambition, and the undying spirit of Johannesburg invites you to raise your glass and toast to a golden future. Cheers to life’s every golden moment!